For this post I did legit research and stuff
Ever scroll through your social media networks and see phrases like ' THIS REALLY KILLED ME!!' with an accompanying picture of a lizard playing the violin?
I'm guilty of such acts. Not of musical lizards, because that would be the best thing since Harry Potter, but saying things like 'BEST THING TO HAPPEN IN MY LIFE' next to a Game Of Thrones Meme. Or some other seemingly irrelevant images and videos.
Do we really invest as emotion as we say? Or is it just hyperbole?
I came across this article that gives the 7 emotions that will help you go viral. It isn't ground-breaking, advertisers have been using this technique way before the internet came along. Dividing ads into ethos (pertaining to ethics), pathos (emotional appeal), logos( appealing to reason) was helpful in targeting audiences. But here, it gets a little more complex. Apparently, it isn't enough that the viral content has an emotional aspect, the segmentation of the emotion is important too. It's not just one big box called 'feelings', but many sub-divisions in that 'feelings' bracket like joy,lust,awe(rated #1) that affect the 'viraity' of given content. They are clearly in touch with the complexity of human emotions (advertisers should be psychology majors). If advertisers are making money off it, it clearly isn't hyperbole.
So the question is, WHY. Why do we invest so much of our emotion in these things.
And I beg to ask the question
Why the fuck not?
I have to put a poker-faced, neutral, soft skill trained image up for the real world. I tell my emotions to calm their tits and take a back seat. Emotions are restless and get cranky in the back seat, requiring constant attention at all times and all that. The only outlet I can offer them is something whimsical. A youtube video, a vine , a tweet. A treat for my hungry emotional side. Also, Youtube catharsis can last a while. I'm not saying all of you are Tech Zombies like me (*BRAIN!* *CAT VIDEOS!*) But decentralising emotional needs into a medium that is guaranteed to make us feel better, and , more importantly, guaranteed to not hurt us, is not a bad investment at all. Even getting the news from the internet feels better than reading a newspaper. Getting news from the internet is less standardised. Also it has numerous quips in the form of comments. Also, memes about news stories say so much more than the news story itself.
At the same time, we have reports saying technology is ruining our ability to read emotions. So, what little emotion we have, we give away by double tapping a heart on Instagram. But if someone is genuinely upset or happy, we don't realise it?
To comprehend how absolutely creepy our obsession with being social on our technology has become, here is a YouTube video by Adrian Bliss. No, seriously, take the three minutes out to watch this.
Do we really invest as emotion as we say? Or is it just hyperbole?
I came across this article that gives the 7 emotions that will help you go viral. It isn't ground-breaking, advertisers have been using this technique way before the internet came along. Dividing ads into ethos (pertaining to ethics), pathos (emotional appeal), logos( appealing to reason) was helpful in targeting audiences. But here, it gets a little more complex. Apparently, it isn't enough that the viral content has an emotional aspect, the segmentation of the emotion is important too. It's not just one big box called 'feelings', but many sub-divisions in that 'feelings' bracket like joy,lust,awe(rated #1) that affect the 'viraity' of given content. They are clearly in touch with the complexity of human emotions (advertisers should be psychology majors). If advertisers are making money off it, it clearly isn't hyperbole.
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| http://zionstrumpet.com/category/living-life/page/2/ |
So the question is, WHY. Why do we invest so much of our emotion in these things.
And I beg to ask the question
Why the fuck not?
I have to put a poker-faced, neutral, soft skill trained image up for the real world. I tell my emotions to calm their tits and take a back seat. Emotions are restless and get cranky in the back seat, requiring constant attention at all times and all that. The only outlet I can offer them is something whimsical. A youtube video, a vine , a tweet. A treat for my hungry emotional side. Also, Youtube catharsis can last a while. I'm not saying all of you are Tech Zombies like me (*BRAIN!* *CAT VIDEOS!*) But decentralising emotional needs into a medium that is guaranteed to make us feel better, and , more importantly, guaranteed to not hurt us, is not a bad investment at all. Even getting the news from the internet feels better than reading a newspaper. Getting news from the internet is less standardised. Also it has numerous quips in the form of comments. Also, memes about news stories say so much more than the news story itself.
At the same time, we have reports saying technology is ruining our ability to read emotions. So, what little emotion we have, we give away by double tapping a heart on Instagram. But if someone is genuinely upset or happy, we don't realise it?
To comprehend how absolutely creepy our obsession with being social on our technology has become, here is a YouTube video by Adrian Bliss. No, seriously, take the three minutes out to watch this.
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